Don't waste my time - I'm not a 'Hot Lead'

Intrusive hard-sell calls are the marketing equivalent of a cavity search - Unpleasant, and you already know the outcome.

So what defines a 'Hot Lead' and initiates this uninvited intrusion? If you have a positive financial situation and appear to mange your finances in a responsible manner, you will be a financial 'hot lead'. Your reward will be a plethora of emails and a barrage of intrusive hard-sell calls which, according to the caller, you would be a fool not leap at.

A true 'hot lead' is a customer who initiates a conversation with you, after you have earned their interest. A customer who is interested in your product or service after a positive personal referral or an engaging online commentary.

With over 87% South Africans (middle income and higher) owning a smart phone the importance of your online content could never be more important.