Think Digital

"There is no reason anyone would want a

computer in their home."

Ken Olson, President, Chairman and Founder of Digital Equipment Corp., 1977.

​

My love affair with comuter technology began in 1982 when I bought a ZX81 Sinclair Spectrum with 16KB on on-board memory. In 1992  I listened to the dial-up sound from my new modem and looked on in awe as a website appearred on the screen of my IBM PC.  We now have 10Mb optic fibre lines to our home and a mobile phone with more computing power than was used to put a man on the moon. 

​

As a marketing man, I can think of nothing more exciting, challenging, rewarding or daunting than the digital explosion. The insight we now have into consumer behaviour is facinating. We have the ability to analyise and react immediately and we can measure the effectiveness of every decision we make.

​

To provide my client's with sound advice I enjoy riding the wave and invest time reading, learning and passing the odd exam on digital technology 

​

On this blog a posting thought leadership articles that intrested me on topics such as digital trends, social media, analytics and content management. I also love posting the simple articles that clearly unpack the basics on SEO, SEM, PPC,  Apps and email effectiveness.

​

I hope you occassionaly find something that tweaks your intrest.

​

​

​

​

​